When was the last time someone
raved about your GREAT SERVICE?

With each customer interaction, you have the chance to either build loyalty or lose a customer. While most companies recognize the critical value of customer service to their success, it’s still unusual when we receive truly great service. Our Legendary Service® customer service training program teaches your managers and front-line service providers how to consistently deliver exceptional service that will create return customers, both internal and external, and provide a competitive edge for your organization.

It is 6-7 times more costly to attract a new customer than it is to retain an existing customer.*

89% of consumers began doing business with a competitor following a poor customer experience.**


If you don’t have customers, you don’t have a business. Companies that deliver excellent customer service know that their employees—and the relationships they build with their customers—are their most important assets. By building a company culture oriented on service, they empower their employees to take ownership in resolving customer issues. This service mentality drives improvements and reduces costs, resulting in increased customer loyalty and ultimately sales.

Excellent customer service skills increase customer loyalty | Ken Blanchard

Cultivate LOYALTY

Satisfied customers are more likely to be a source of repeat business and recommend your company to their colleagues, friends, and family.

Reduce costs with improved customer care skills | Ken Blanchard


Companies that understand the needs and motivations of their customers can realize substantial savings when it comes to acquiring and retaining those customers.

Excellent customer service creates raving fans | Ken Blanchard


Satisfied customers become your biggest fans and generate word-of-mouth advertising for your business, especially powerful with today’s viral social media capabilities.

Excellent customer service feedback for innovation | Ken Blanchard


Customers are more than willing to provide feedback to help identify areas of improvement and suggest new ideas to best meet their needs.


We know that delivering great customer service is the backbone of your business, and our Legendary Service training program can help turn customer service into your competitive edge.

Based on years of research and experience with organizations that prioritize service, Legendary Service is a fast-paced, interactive program designed to help your managers and employees align on a service-focused vision, values, and behaviors to better serve your customers in every interaction.

Managers and team members identify their beliefs regarding serving others and how they impact behavior. They learn the importance of self-care, enabling them to better serve the needs of others. They also learn the skills to assess and segment customers to identify their different needs.

I Care Model Customer Service Training Programs | Ken Blanchard

Want to learn more?

The Legendary Service will teach your managers and service providers, who interact with internal and/or external customers, how to deliver legendary service that will keep your customers coming back.